Food is a necessity, but preferring meat to leek is a learned behavior. The need for water is mandatory, but an attitude of quenching with coca-cola, beer, or juice becomes learned-type behavior. While the solution in the form of drinking water eliminates the problem of thirst, the solution in the form of drinking alcohol only eliminates the symptom (the desire to drink water). In fMRI studies, it has been determined that the same regions of the brain become active in people who are asked to imagine the same image as the image given to the brain.
(JRPalmatier,PHBornstein; Effects of subliminal stimulation of symbiotic merging fantasies on behavioral treatment of smokers) Martin Lindstrom, author of Buyology: Truth and Lies About Why We Buy, from Warwick University’s Department of Neurosense for a market study Dr Gemma Colvert, under the leadership of Prof. Dr. R. Silberstein, asks her to investigate the effect of pictures on CIGARETTE BOXES with FMR. As a result of the research, it was revealed that these pictures stimulated the NUCLEUS ACCUMBUS by creating a strong subliminal pressure by making the opposite effect due to the high death connotation they contain.
NUCLEUS ACCUMBUS is a kind of desire point of the brain. It contains expert neurons that work when the body wants something addictive (such as alcohol, gambling, nicotine, sex, nail biting, drugs, computer games, the desire to talk on the phone). Although the exact mechanism of stimulation of the said region is not known, it has been determined that the stimulation dose increases one step higher each time; So things are not going well in this region. Cortex responds to or resists these desires to some extent. In the case of Cortex deactivated, the brain is completely under the command of NA. Especially subliminal messages cause this through stimulation of the Amygdala and NA.
In order to remember and bring back information, the connections of the subconscious message received in the past in the memory (ie Synapses) must be high. This is only possible at the level of basic emotions in the common memory of the human race, which is present in every human being (BIRTH, DEATH, SEX, FEAR, HUNGER ETC.) In other words, in order for there to be a resonance between the basic brain program and any stimulus, each person’s past life is different, and just like fingerprints, the message can only find its place through the BASIC ARCHETOPES common to every person. The ruthless market wolves also use it top to bottom.
|
Form of neural or behavioral plasticity (Neural and behavioral flexibility) |
Type of Reinforcer |
Sources |
|||||
|
Opiates drug |
Psychostimulants Physiological stimulants |
High fat or sugar food High fat and sugar |
Sexual reward Sexual activity |
Physical exercise Physical exercise |
Environmental Environmental wealth |
||
|
ΔFosBexpression in |
↑ |
↑ |
↑ |
↑ |
↑ |
↑ |
[4] |
|
Behavioral plasticity behavioral flexibility |
|||||||
|
Escalation of intake Intake rise |
Yes Yes |
Yes |
Yes |
[4] |
|||
|
Psychostimulant Cross-sensitization of psychostimulants |
Yes |
Not applicable not applicable |
Yes |
Yes |
Attenuated weak |
Attenuated |
[4] |
|
Psychostimulant Psychostimulants self-management |
↑ |
↑ |
↓ |
↓ |
↓ |
[4] |
|
|
Psychostimulant Conditional place preference of stimulants |
↑ |
↑ |
↓ |
↑ |
↓ |
↑ |
[4] |
|
Reinstatementof drug-seeking behavior |
↑ |
↓ |
↓ |
[4] |
|||
|
Neurochemical plasticity |
|||||||
|
CREBphosphorylation CREB phosphorylation |
↓ |
↓ |
↓ |
↓ |
↓ |
[4] |
|
|
Sensitized dopamine response Dopamine sensitivity |
No |
Yes |
No |
Yes |
[4] |
||
|
Altered striatal dopamine signaling Consisting of the nucleus caudatus, nucleus lentiformis, one of the basal ganglia of the brain, and the capsula interna separating them, seen as stripes in transversal sections sensitization of part of the telencephalon to dopamine |
↓DRD2, ↑DRD3 |
↑DRD1, ↓DRD2, ↑DRD3 |
↑DRD1, ↓DRD2, ↑DRD3 |
↑DRD2 |
↑DRD2 |
[4] |
|
|
Altered striatal opioid signaling Consisting of the nucleus caudatus, nucleus lentiformis, the basal ganglia of the brain, and the capsula interna separating them, seen as stripes in transversal sections susceptibility of part of the telencephalon to drugs |
↑μ-opioid receptors |
↑μ-opioid receptors |
↑μ-opioid receptors |
↑μ-opioid receptors |
No change |
No change |
[4] |
|
Changes in striatalopioid peptides Sensitivity of striatal part to peptides |
↑dynorphin |
↑dynorphin |
↓enkephalin |
↑dynorphin |
↑dynorphin |
[4] |
|
|
Mesocorticolimbic synaptic plasticity |
|||||||
|
Number of dendrites in the nucleus accumbens Number of dendrites |
↓ |
↑ |
↑ |
[4] |
|||
|
Dendritic spine density in Dendritic angular momentum density |
↓ |
↑ |
↑ |
[4] |
