Domestos, which has been working for 11 years to ensure sustainable toilet hygiene in primary and secondary schools and to ensure that children have access to clean and healthy toilets, has recently released a social experiment film in which it draws attention to the importance of the subject for children. More than 22,000 people supported the brand’s campaign in one month, inviting everyone to send free Domestos to schools in order to transform the awareness it created with the film into public support.
Turkey’s reliable cleaning brand Domestos, which carries out activities to contribute to toilet hygiene in schools, recently launched a campaign to raise awareness on the subject. Within the scope of the campaign, Domestos invited everyone to be a part of the School Hygiene Program by publishing a social experiment film emphasizing the importance of primary school children’s access to clean toilets in terms of their health, socialization and academic success, and built the largest QR code in Turkey for this purpose. Those who want to contribute to the School Hygiene Program by sending Domestos to schools free of charge, had the products sent to the schools they chose by scanning the giant QR code opened in Istanbul Buyaka AVM and Galataport and visiting the domestoshijyenproject address.
More than 22,000 people supported Domestos’ campaign in the one-month period from the beginning of the social experiment movie’s release on digital media on 13 December to 15 January. With the participation of tens of thousands of people, Domestos products started to be sent to 11,860 schools in different parts of Turkey.
İpek Aslanel, Brand Manager of Domestos, said: “As Domestos, one of the reasons for making the School Hygiene Program is to contribute to sustainable hygiene in school toilets, and another reason is to raise awareness of the importance of this issue for children. It is very important that important actors, especially parents, who make up the ecosystem in which children live, have knowledge and awareness on the subject. With our campaign, we aimed to attract the attention of these actors and make them feel like a part of the project by making them participate in the project, even with a small action such as having a QR code read. We are very happy with the interest our campaign has received and the resonance of our messages.”
Source: (BYZHA) – Beyaz News Agency
